Sunday, June 12, 2011

The Ad Game

At work on a beautiful Sunday afternoon to catch up on work (there aren't enough days in the week) and also get a head start on the coming week. I'm in the middle of a few exciting campaigns - which means stress level sare sky high, but also the adrenalin rush of the game is also at its peak.

Anyway, every time I have a bad day, or question my love for this industry I have a few mantra's.
One of them being "this is the life I chose" and when that doesn't work "we're ridding the world of bad advertising one day at a time" - this second mantra is my little ode to this fantastic, funny and clever campaign for the first South African print advertising awards The Eagle Awards...


I'm going back to work...

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